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For operatorsTeams already paying $100–$500/mo for outbound

The affordable
Instantly & Smartlead
alternative.

The core cold email workflow — Google Workspace and Microsoft 365 inboxes, campaigns, inbox rotation, warmup, AI personalization, reply tracking, deliverability controls — without premium SaaS pricing.

Built for real business inboxes.
No SMTP blasting. No free inbox promises. No surprises.
+312 sends today ↑
8.4% reply rate 🎯
app.mailsequence.com / q2-founder-outreach
CampaignActive
Q2 Founder Outreach
Sent · 7d
4,182
↑ +312 vs last week
Reply rate
8.4%
↑ +0.6 vs last week
Sending pool · 12 inboxesToday / cap
Gpranab@outbound.co28/30
Gsam@outbound.co30/30
Mjo@outbound.co22/30
Gria@outbound.co30/30
Mari@outbound.co14/30
Replace Instantly→Replace Smartlead→Keep your inboxes→Keep your domains→Lower your bill→No free trial. No surprises→Replace Instantly→Replace Smartlead→Keep your inboxes→Keep your domains→Lower your bill→No free trial. No surprises→Replace Instantly→Replace Smartlead→Keep your inboxes→Keep your domains→Lower your bill→No free trial. No surprises→
Buyer fit

Built for outbound operators.
Not for blast-and-burn senders.

✓ Good fit

Serious outbound operators

  • ✓Lead generation agencies managing multiple client campaigns
  • ✓Founder-led B2B teams that want outbound without a bloated sales stack
  • ✓Sales freelancers and appointment setters already paying for tools
  • ✓Recruiting teams running personalized candidate outreach
× Not a fit

Blast-and-burn senders

  • ×Free Gmail or consumer Outlook accounts
  • ×Disposable SMTP servers or purchased mailbox bundles
  • ×Teams without domains or business inboxes
  • ×Users sending huge volume on day one with no warmup
How it works

The core cold email workflow,
kept practical.

6 steps · ~25 min to first send
01

Connect real inboxes

Google Workspace or Microsoft 365 OAuth. No SMTP setup. No purchased mailboxes.

02

Prepare domains & warmup

Validate SPF/DKIM/DMARC, ramp sending volume, monitor inbox health.

03

Build or recreate campaigns

Step-based sequences with templates, A/B copy, AI-assisted variants.

04

Rotate sending safely

Spread volume across a campaign sending pool with conservative caps.

05

Manage replies centrally

Unified inbox, thread assignment, reply tags, auto-stop on response.

06

Watch performance

Sends, replies, bounces, unsubscribes, warmup, inbox & domain health.

Deliverability stance

Google & Microsoft — first.

Built around real business inboxes, conservative limits, and explicit deliverability controls. A better fit for teams that care about reputation than users looking for cheap SMTP volume.

  • Owned business domain required
  • OAuth-only mailbox connection
  • Per-inbox daily caps, enforced
  • Warmup ramp before serious volume

Provider matrix

5 providers
Google Workspace
OAuth · Native warmup
✓ Supported
Microsoft 365
OAuth · Native warmup
✓ Supported
Free Gmail / Outlook
Consumer account
× Not supported
Disposable SMTP
Anonymous relay
× Not supported
Purchased mailbox bundles
Reseller inboxes
× Not supported
What you get

Every plan includes the full sequencing surface.

Campaign builder

Recreate the sequences your team already runs in Instantly or Smartlead.

Sending pool

Rotate connected inboxes across a campaign with controlled daily volume.

Warmup

Ramp inbox activity gradually before asking a mailbox to carry real volume.

Unified inbox

Review replies across connected inboxes without jumping between accounts.

AI campaign help

Credits for generation, personalization, rewrites, and reply assistance.

Deliverability analytics

Health signals across campaigns, inboxes, domains, warmup, and placement.

AI Credits

Finite credits.
Not unlimited.

Credits power sequence generation, first-line personalization, copy rewrites, follow-up variants, reply classification, and response drafts. Higher plans include larger monthly pools.

AI failures are non-blocking. Core sending continues either way.

Average credit cost per action

credits
Generate a 6-step sequence800
Personalize first line per lead12
Rewrite a step60
Classify a reply4
Draft a reply from inbox80
Suggest subject variants (×5)35
Pricing

Simple pricing for
serious outbound teams.

Starter
$79/mo
Solo operators
Inboxes5
AI credits/mo20k
Workspaces1
Team members1
★ Most popular
Growth
$149/mo
Active outbound teams
Inboxes20
AI credits/mo80k
Workspaces3
Team members5
Agency
$299/mo
Lead-gen agencies
Inboxes75
AI credits/mo300k
WorkspacesUnlimited
Team members15
Scale
$499/mo
Larger outbound teams
Inboxes150+
AI credits/mo750k
WorkspacesUnlimited
Team members50
Included in every planGoogle & Microsoft inbox connection · Inbox rotation · Warmup · Unified inbox · Suppression handling · Workspace analytics
↗
Migration

Switching from Instantly or Smartlead?
Start with your first campaign. 

Bring your inboxes, lead list, campaign copy, unsubscribe list, and sending limits. We'll guide you through recreating the first campaign, setting safe limits, enabling warmup, and launching without unnecessary downtime.

Migration checklist

5 / 10 ✓
Active campaigns exported
Campaign copy saved
Lead lists exported
Suppression list exported
Sending limits documented
Domains reviewed
Google/Microsoft access confirmed
First campaign selected
Warmup plan created
Reply workflow owner assigned
Referrals

Invite real operators.
Earn AI credits.

Rewards unlock as invited users verify business email, connect a mailbox, start paid, and remain active. No free Gmail. No self-referrals.

How it works ↗
Tier 1
1,000
AI credits
Verified business signup
Tier 2
+4,000
AI credits
Mailbox connected
Tier 3
+25,000
AI credits
First paid month
Tier 4
+50,000
AI credits
Paid for 2 months
FAQ

Common questions.

Still curious? Talk to us.

Is MailSequence a full replacement for Instantly or Smartlead?

+

For teams using the core cold email workflow, it is a lower-cost replacement. If you need a mature all-in-one outbound operating system with every advanced feature, Instantly or Smartlead may still be a better fit.

Do you provide inboxes or domains?

+

No. You bring domains and Google Workspace or Microsoft 365 inboxes. MailSequence helps you connect, warm up, rotate, and monitor them.

Can I use free Gmail accounts?

+

No. MailSequence is built for real business inboxes on owned domains.

Is there a free trial?

+

No traditional free trial. Cold email requires domains, inboxes, DNS, warmup, and list quality before the product is useful — we start with paid setup instead.

What happens when AI fails?

+

AI is best-effort and non-blocking. Core sending and workflow operations continue even if an AI provider is unavailable.

Bring your own inboxes →
Keep your campaigns ↺
Lower your bill ↓

Stop paying for outbound features
your team will never use.